Tuesday, September 13, 2011

Muslim Woman Are Taking Part In Aqua-Aerobic And Swimming Situations!

By Richard Everly


All these year's Muslim ladies have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a woman to cover all the things besides the woman face, hands and feet.

The swimwears obtainable in the market were either not targeted for the Muslim females as they led to indicate of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating "As an active Muslim girl, I uncovered it difficult to participate in some sports, because of all the excess outfits we were wearing. And the veil very unpractical when playing sports".

For a market that was not targeted by huge market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a perfect potential and patterns need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that models women's sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, girl and kids. Among all these products the most admired and reviewed is "Bodykini".

Surely, Oliver had the support and opinions of his Iranian family members and an knowledge of over 20 years in the family textile business. Before designing the final product "Bodykini",. In the course of his time, he learned the important attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks fantastic, designed for modest comfort, adheres to Islam's tradition and most importantly lets female swim without any fear.

It does for this reason by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated each thing into 2 primary piece of clothe: a shirt having a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not just highly Chlorine resistant however too provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low waterway absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.

The Bodykini comes in two colors to select from and two exceptional functions. The preliminary feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet preliminary dive. The second feature is the small pocket with a zipper in the pants; ideal for keeping small stuff like keys or money.

Therefore now, with stuff like Bodykini both the problems namely: meeting the Islamic traditional requirements and availability of a comfortable swimming garment for women, are solved.

Bodykini is obtainable online at bodykini. com. Along with this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Ladies Club.

Now, Islamic girls can remain more active and enjoy the aqua sports with the power of Bodykini.

The Bodykini modest swimwear is becoming famous among not only the Muslim population but too among all those women who love to cover their bodies and prevent the tans whilst enjoying the relaxing water.

Having said all this,. Taylor, of Azizah Magazine, says that

"In one other 15 years there is going to be a sizable Muslim consumer market and lots of demand".

I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a huge consumer market. " Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, confirms and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an probability to break into an emerging market.

Moreover, more than just the Muslim lady the modern world woman comprising of Christian, Jews and others don't appear the need to demonstrate off their bodies and strive to be modest.




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